Art and custom picture framing, a multi-billion dollar industry, includes independent retailers, national chains, home décor stores, museums, specialty retailers, designers, art galleries, department stores, photographers, art material stores, and more. Whether your business is large or small, domestic or international, well-established or new, the West Coast Art and Frame Expo has something to help you succeed.
The West Coast Art & Frame Expo, now in its seventeenth year, is the largest event in the art and picture framing industry, showcasing thousands of new vendor products and services. Held every January in Las Vegas, the WCAF Expo is the place where attendees come to see the latest trends, meet with exhibitors, and network with other industry professionals. The WCAF Expo is the home to The National Conference, the industry’s leading educational program with fresh, new, and exciting seminars and hands-on workshops every year. The WCAF Expo is sponsored by Picture Framing Magazine.
Picture Framing Magazine, published monthly, presents articles written by industry experts, covering retailing strategies, step-by-step instructions, design trends, preservation, the latest products, and more. Available in both print and digital versions, the magazine reaches a domestic and international audience. PFM is the trade publication for framing retailers, gallery owners, manufacturers, distributors, contract framing companies, and related businesses that engage in custom picture framing. Along with its annual buyer’s guide and website exclusive features, PFM is the most respected resource in the industry.
The Management Team
The WCAF Expo consists of a staff of publishing and trade show professionals, drawing on 25 years of experience at Picture Framing Magazine as well as within the art and framing industry. This experienced management team makes attending and exhibiting easy and enjoyable. We are dedicated to providing excellent support and exceptional customer service for everyone at the WCAF Expo.